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	<title>catapult-creative.com &#187; Apple</title>
	<atom:link href="http://www.catapult-creative.com/tag/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.catapult-creative.com</link>
	<description>worldwide (web) whatnot</description>
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			<item>
		<title>Blackboard theme for XCode</title>
		<link>http://www.catapult-creative.com/2010/04/13/blackboard-theme-for-xcode/</link>
		<comments>http://www.catapult-creative.com/2010/04/13/blackboard-theme-for-xcode/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 01:55:41 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.catapult-creative.com/2010/04/13/blackboard-theme-for-xcode/</guid>
		<description><![CDATA[I love the Blackboard theme that comes with TextMate, so when I started writing Cocoa code, it wasn&#8217;t long until I decided I had to have it for XCode.  And so I present &#8220;Blackboard-ish&#8221; &#8212; the pretty-much Blackboard theme for Apple&#8217;s ginormous IDE.  Having it around staves off eye strain and reduces (ever-so-slightly) [...]]]></description>
			<content:encoded><![CDATA[<p>I love the Blackboard theme that comes with TextMate, so when I started writing Cocoa code, it wasn&#8217;t long until I decided I had to have it for XCode.  And so I present &#8220;Blackboard-ish&#8221; &#8212; the pretty-much Blackboard theme for Apple&#8217;s ginormous <span class="caps">IDE. </span> Having it around staves off eye strain and reduces (ever-so-slightly) the existential misery I feel daily from having to write so much code in such a dumbass editor.</p>

<p>I&#8217;ve put it on GitHub as a Gist &#8212; you can <a href="http://gist.github.com/365358/">get it here</a>.  Download the file and then put it in ~/Library/Application Support/XCode/Color Themes.  Activate it in your preferences and then feel your cool factor morph to &#8220;red-hot-insane&#8221;.</p>

<p>If you&#8217;re wondering what Blackboard looks like, it&#8217;s like this (except the method names are supposed to be orange, dagnabit):</p>

<div class="codecolorer-container ruby blackboard" style="overflow:auto;white-space:nowrap;width:620px"><table cellspacing="0" cellpadding="0"><tbody><tr><td class="line-numbers"><div>1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br />11<br />12<br />13<br />14<br />15<br /></div></td><td><div class="ruby codecolorer" style="font-family:Monaco,Lucida Console,monospace"><span class="kw1">class</span> Caveman <span class="sy0">&lt;</span> Human<br />
&nbsp; attr_accessor <span class="re3">:stoned_status</span>, <span class="re3">:good_times</span><br />
&nbsp; <br />
&nbsp; <span class="kw1">def</span> init<br />
&nbsp; &nbsp; <span class="re1">@stoned_status</span> = <span class="nu0">0</span><br />
&nbsp; <span class="kw1">end</span><br />
&nbsp; <br />
&nbsp; <span class="kw1">def</span> smoke_weed<br />
&nbsp; &nbsp; <span class="re1">@stoned_status</span> <span class="sy0">+</span>= <span class="nu0">1</span><br />
&nbsp; <span class="kw1">end</span><br />
&nbsp; <br />
&nbsp; <span class="kw1">def</span> make_it_happen<br />
&nbsp; &nbsp; <span class="re1">@good_times</span> = <span class="st0">&quot;this is so pseudo&quot;</span><br />
&nbsp; <span class="kw1">end</span><br />
<span class="kw1">end</span></div></td></tr></tbody></table></div>

<p>Anyway, now the color theme is out there, downloadable from the Gist, for all who want to use it in XCode.  Viva Blackboard!</p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>iPad &#8212; I&#8217;m glad I&#8217;m not really a pundit</title>
		<link>http://www.catapult-creative.com/2010/01/28/ipad-im-glad-im-not-really-a-pundit/</link>
		<comments>http://www.catapult-creative.com/2010/01/28/ipad-im-glad-im-not-really-a-pundit/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:56:20 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.catapult-creative.com/2010/01/28/ipad-im-glad-im-not-really-a-pundit/</guid>
		<description><![CDATA[OK so I&#8217;m really glad that I&#8217;m not a professional technology pundit, since all the predictions from my last post turned out to be wrong.  Even the name!  What the hell?  I&#8217;m pretty sure that I&#8217;m going to be there in line for the thing on the first day, but &#8220;iPad&#8221;?  [...]]]></description>
			<content:encoded><![CDATA[<p>OK so I&#8217;m really glad that I&#8217;m not a professional technology pundit, since all the predictions from my last post turned out to be wrong.  Even the name!  What the hell?  I&#8217;m pretty sure that I&#8217;m going to be there in line for the thing on the first day, but &#8220;iPad&#8221;?  It sounds like something that the menstrual product industry would market for &#8220;young lady&#8217;s first period.&#8221;  &#8220;iSlate&#8221; was so much better.</p>

<p>I&#8217;d still love to see the iPad enable some cool peripheral needs.  I understand why they didn&#8217;t showcase that as a major use of this thing, but I&#8217;m hoping that the <span class="caps">SDK </span>will let programmers create apps that enable the iPad to be used as an input device &#8212; the 1000-sensor multitouch screen would make it pretty compelling for that.  I mean if you watch the <a href="http://brushesapp.com/">Brushes app</a> demo, you&#8217;ll get an idea of what you could do with this in something like Photoshop or Illustrator.</p>

<p><a href="http://daringfireball.net/2010/01/ipad_big_picture">John Gruber got to play with one</a> a bunch and said that the main thing that he (and it seemed everyone else there) noticed about the experience is how fast it is.  And it&#8217;s Apple&#8217;s own chip in this beast &#8212; a 1 Ghz Apple A4 chip.  This is going to drive Apple&#8217;s bid toward dominance as the &#8220;largest mobile device maker in the world&#8221;</p>

<blockquote>
  <p>Apple now owns and controls their own mobile <span class="caps">CPU</span>s. There aren&#8217;t many companies in the world that can say that. And from what I saw today, Apple doesn&#8217;t just own and control a mobile <span class="caps">CPU, </span>they own and control the hands-down best mobile <span class="caps">CPU </span>in the world. Software aside (which is a huge thing to put aside), it may well be that no other company could make a device today matching the price, size, and performance of the iPad. They&#8217;re not getting into the <span class="caps">CPU </span>business for kicks, they&#8217;re getting into it to kick ass.</p>
</blockquote>

<p>It seems inevitable that they&#8217;ll try to put one of these babies into a new version of the iPhone, and then, well holy crap. They&#8217;ll need to call it the 3GS^2</p>

<h3>Peripheral</h3>

<p>I wish I&#8217;d been right about the magnetic induction stand, because I think that would&#8217;ve been a lot cooler than the flip-around carrying case thing that they&#8217;re going to ship this with, but it makes sense that they&#8217;re going to have the same 30-pin power/data connection that the iPhone/iPod have.  Apple has a history (that they seem to have abandoned) of just drastically changing what&#8217;s available in the way of interfaces or peripherals on new devices.  Remember how aghast people were that the iMac had no 3.5&#8243; floppy drive?  Earlier than that, I think there was a big stink when they did <span class="caps">SCSI </span>instead of parallel ports on their boxes.  Given this history, it made sense to me that they might want to make the sync interactions of the device entirely wireless.  But given the existing commitment to 30-pin connectors, it feels a little more &#8220;new Apple&#8221; that they kept this tech in the device.</p>

<p>I&#8217;ll leave the public predictions to people who know a lot more about the history and industry on these things, but it was fun to speculate.  I can&#8217;t wait to download the <span class="caps">SDK </span>for iPad &#8212; I should have it later today &#8212; and I&#8217;m of course hyper-excited to get one in 60 days.  Still trying to decide though whether I care about the 3G access.  At this point, hearing that <span class="caps">AT&amp;T </span>is willing to sell me an unlimited 3G data plan for $29.95 is sort of like hearing that shit sandwiches are 75% off.</p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Reckless predictions about the Apple Tablet</title>
		<link>http://www.catapult-creative.com/2010/01/04/reckless-predictions-about-the-apple-tablet/</link>
		<comments>http://www.catapult-creative.com/2010/01/04/reckless-predictions-about-the-apple-tablet/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 22:47:14 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.catapult-creative.com/2010/01/04/reckless-predictions-about-the-apple-tablet/</guid>
		<description><![CDATA[With no pundit reputation to screw up, I stand here unashamed and ready to be proven wrong.  Here are my predictions for what the mythical Apple tablet computer will be all about.

It will be called the &#8216;iSlate&#8217;

Cool name.  NYTimes editor Bill Keller called it a version of that name (&#8221;the new Apple slate&#8221;) [...]]]></description>
			<content:encoded><![CDATA[<p>With no pundit reputation to screw up, I stand here unashamed and ready to be proven wrong.  Here are my predictions for what the mythical Apple tablet computer will be all about.</p>

<h3>It will be called the &#8216;iSlate&#8217;</h3>

<p>Cool name.  <span class="caps">NYT</span>imes editor Bill Keller called it a version of that name (&#8221;the new Apple slate&#8221;) at one point awhile back, and it just fits nicely.  Also Apple owns islate.com.</p>

<h3>There will be an awesome accessory</h3>

<p>The iPhone comes with an accessory that manages to actually <em>up</em> the cool factor &#8212; its headphones.  The iSlate will have one if its own: a sleek cradle that will fulfill the functionalities of a stand (allowing the iSlate to sit upright for easy seated viewing), and a charging station, using magnetic induction as its power delivery mechanism, and enabling Apple&#8217;s designers to avoid placing a power port on the device itself.  I&#8217;m also predicting as part of this that it will support over-the-air sync <em>only</em>.</p>


<h3>Part of the pitch will be for use as an accessory</h3>

<p>Not a big part, mind you, but I think there will be significant emphasis on using this as a secondary input device for an existing computer &#8212; as a drawing tablet or a multi-function &#8220;hotkeys&#8221; device or something.  This could just be <a href="http://www.catapult-creative.com/2009/09/09/apple-my-fingers-ache/">wishful thinking</a> on my part, but I just can&#8217;t get past the idea that Apple wants people to view this as a computing device whose primary attraction is that it lends itself to a paradigm-shifting <em>generality</em> of use.  That means fulfilling the roles of computer, television, magazine, and yeah, <a href="http://www.wacom.com/">Wacom tablet</a>.</p>

<p>More importantly will be the idea that the iSlate fits into your life in a certain way &#8212; as your &#8220;on-the-go&#8221; device; even more so than the iPhone, this is the thing you take to meetings, take on short trips, etc.  Auto-syncing important documents and whatnot over the air will be a big deal.</p>

<h3>It will run something beefier than iPhone OS</h3>

<p>Maybe not full-on OS X, but I agree with <a href="http://daringfireball.net/2009/12/the_tablet">John Gruber</a> that they&#8217;re not going to just spooge the iPhone OS onto the device:</p>

<blockquote>
   <p>in the same way that it made no sense for Apple to design the iPhone OS to run Mac software, it makes little sense for a device with a 7-inch (let alone larger) display to run software designed for a 3.5-inch display.</p>
</blockquote>

<p>I also don&#8217;t think that the file system will be <em>completely</em> hidden away a la the iPhone and that the only way you&#8217;ll be able to interact with the device is through apps.  If this is to try and be a general-purpose computing device, there has to be some kind of file system access, even if it&#8217;s severely limited.  Another piece of evidence for it being something somewhere between iPhone OS and full-on OS X is the <a href="http://www.appleinsider.com/articles/09/05/07/snow_leopard_to_support_native_3g_wireless_wan_hardware.html"><span class="caps">WWAN </span>(as in 3G) network information reporting in Snow Leopard</a>.</p>

<p>OK &#8212; that seems like prognostication enough for now.  Can&#8217;t wait for January 26th/27th.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Take no one&#8217;s word on The Tablet</title>
		<link>http://www.catapult-creative.com/2009/12/20/take-no-ones-word-on-the-tablet/</link>
		<comments>http://www.catapult-creative.com/2009/12/20/take-no-ones-word-on-the-tablet/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 04:54:11 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.catapult-creative.com/2009/12/20/take-no-ones-word-on-the-tablet/</guid>
		<description><![CDATA[I like this Macalope column from Macworld, reminding us all how wrong all the pundits were in advance of the iPhone (and quite a bit of the dumb stuff that&#8217;s been said lately about the rumored Apple tablet).  The best part though is his insight that the reason Apple has succeeded with the iPod [...]]]></description>
			<content:encoded><![CDATA[<p>I like <a href="http://www.macworld.com/article/145141/2009/12/tablet_macalope.html">this Macalope column</a> from Macworld, reminding us all how wrong all the pundits were in advance of the iPhone (and quite a bit of the dumb stuff that&#8217;s been said lately about the rumored Apple tablet).  The best part though is his insight that the reason Apple has succeeded with the iPod and iPhone is because those two technologies each had a killer differentiating feature that made them able to disrupt an existing market.</p>

<blockquote>
   <p>if and when it appears, will have some differentiator that makes it a compelling purchase. The iPod replaced your CD collection, the Apple TV would like to replace your <span class="caps">DVD </span>collection (but you won&rsquo;t buy one), and the iPhone, obviously, replaced your cell phone. The tablet (insert caveat about its existential dilemma) will turn another industry on its head. The problem with the JooJoo is that it has no hook, no ecosystem. It doesn&rsquo;t act as a compelling replacement for anything you have.</p>
</blockquote>

<p>One thing that I&#8217;m hoping for (but that I think there&#8217;s very little possibility of due to the likelihood that they&#8217;re going to base it on iPhone OS) is some kind of personal diagramming application.  I&#8217;d love to be able to add some programmatic heft behind the diagrams I draw of data models, applications, etc.  I&#8217;d love to be able to put data behind some stuff, or draw things that can go right into a program like <a href="http://www.omnigroup.com/applications/OmniGraffle/">OmniGraffle</a></p>

<p>If my own little personal BS grammar of pseudo <a href="http://en.wikipedia.org/wiki/Unified_Modeling_Language"><span class="caps">UML</span></a> could get programmed out pop-n-fresh automatically into some <a href="http://api.rubyonrails.org/classes/ActiveRecord/Base.html">ActiveRecord models</a> right after I drew it freehand, I&#8217;d be one step closer to some right-brain techie Nirvana.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Apple, My Fingers Ache</title>
		<link>http://www.catapult-creative.com/2009/09/09/apple-my-fingers-ache/</link>
		<comments>http://www.catapult-creative.com/2009/09/09/apple-my-fingers-ache/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 13:13:13 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.catapult-creative.com/2009/09/09/apple-my-fingers-ache/</guid>
		<description><![CDATA[As we all wait with bated breath for the latest announcement of awesome from Cupertino, I thought I&#8217;d mention something that I&#8217;d love to see Apple make: a &#8220;soft button&#8221; keypad for configurable hotkeys.

I spend most of my work day at the computer, either writing code or working in hotkey-heavy applications like Adobe Fireworks or [...]]]></description>
			<content:encoded><![CDATA[<p>As we all wait with bated breath for the <a href="http://www.macrumors.com/2009/08/31/apple-issues-invitations-for-september-9th-media-event/">latest announcement of awesome from Cupertino</a>, I thought I&#8217;d mention something that I&#8217;d love to see Apple make: a &#8220;soft button&#8221; keypad for configurable hotkeys.</p>

<p>I spend most of my work day at the computer, either writing code or working in hotkey-heavy applications like <a href="http://www.adobe.com/products/fireworks/">Adobe Fireworks</a> or <a href="http://www.omnigroup.com/applications/OmniGraffle/">OmniGraffle</a>.  I also tend to use hotkeys for closing windows, switching applications, creating new tabs in browsers and terminals, switching between windows, and (all the damn time) copy/paste.  The result of all this hotkey action is that I get pain in my fingers, particularly my left index finger &#8212; the go-to digit for most of my hotkeying.  Between that and the constant need to type almost as fast as I can, the pain can sometimes become nearly debilitating, causing me to have to stop using my computer for up to half a workday sometimes, which in turn costs me money.</p>

<p>As has been pointed out quite a bit, <span class="caps">QWERTY </span>sucks and is really just around because of design inertia.  Keyboards don&#8217;t really seem designed to be used by human hands.  As much as I love Apple&#8217;s recent innovation of the peripheral keyboard that feels like a laptop one, I still find myself with major hand fatigue at the end of the week.</p>

<p>If I could just set my hotkeys to be what and where I want them to be, I think I could solve a lot of this.  I&#8217;m envisioning something that looks sort of like a square iPhone, sitting to the left of my keyboard and plugged in via <span class="caps">USB. </span> Spread across the screen of the device would be my hotkeys, customized in function and position, and changing automatically when the active application changes.  Since the keys would be on a &#8220;soft&#8221; screen, I could position and size them how it made sense for my hands and my workflow.  Since they could each have a custom function, I could reduce the claw-making, four-button combos I frequently have to pull off in my editor to just one tap of one button.  This would make my hands happier.  Happy hands, happy dev.</p>

<p>I know there are soft keyboards out there, but I&#8217;m not really looking for that.  What I want would me more versatile &#8212; a &#8220;key palette&#8221; if you will.  I could see this being only one of many possible uses for such a device.</p>

<p>Anyway&#8230; Apple, should you decide to make one, there&#8217;s no need to give me credit.  Just send me a free one.  My over-stretched left index finger will breathe a sigh of relief from inside its ice pack.</p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>John Gruber&#8217;s Awesome Post on &#8220;Microsoft&#8217;s Long, Slow Decline&#8221;</title>
		<link>http://www.catapult-creative.com/2009/08/01/john-grubers-awesome-post-on-microsofts-long-slow-decline/</link>
		<comments>http://www.catapult-creative.com/2009/08/01/john-grubers-awesome-post-on-microsofts-long-slow-decline/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 05:02:41 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.catapult-creative.com/2009/08/01/john-grubers-awesome-post-on-microsofts-long-slow-decline/</guid>
		<description><![CDATA[John Gruber of Daring Fireball has posted the best thing I&#8217;ve read so far encapsulating Microsoft&#8217;s current challenges in the consumer PC marketplace.  He puts it in context with the history of Microsoft and Apple&#8217;s competition&#8212;especially their recent dueling ad campaigns&#8211;and takes MS executives to task for being simultaneously myopic, dismissive, and clueless when [...]]]></description>
			<content:encoded><![CDATA[<p>John Gruber of Daring Fireball has posted <a href="http://daringfireball.net/2009/07/microsofts_long_slow_decline">the best thing I&#8217;ve read so far</a> encapsulating Microsoft&#8217;s current challenges in the consumer PC marketplace.  He puts it in context with the history of Microsoft and Apple&#8217;s competition&mdash;especially their recent dueling ad campaigns&ndash;and takes MS executives to task for being simultaneously myopic, dismissive, and clueless when it comes to what&#8217;s happening in the retail computer marketplace.</p>

<p>But my favorite part is where he points out that Microsoft lost the computer geeks a few years ago and that&#8217;s the PC platform&#8217;s biggest problem.  I&#8217;ve been saying this to friends of mine for awhile&ndash;the nerds all went Mac in droves when being on a Mac began to mean being on <span class="caps">UNIX </span>instead of the old-school Mac OS that was rather like buying a Mercedes-Benz with the hood welded shut.  When Apple decided to be the platform where <strong>all flavors</strong> of nerdy digital innovator worked (as opposed to just illustrators, filmmakers and musicians), the nerd herd rallied to their flag fast.  He pinpoints a subset particularly close to my heart &#8212; web developers.</p>

<blockquote>
  <p>Web developers had to know both the Mac and Windows, at least with passing familiarity, and the truth is that many, if not most, preferred Windows.</p>

  <p>Today that is simply no longer the case. Microsoft has lost all but a sliver of this entire market. People who love computers overwhelmingly prefer to use a Mac today. Microsoft&rsquo;s core problem is that they have lost the hearts of computer enthusiasts. Regular people don&rsquo;t think about their choice of computer platform in detail and with passion like nerds do because, duh, they are not nerds. But nerds are leading indicators.</p>

  <p>This is true in many markets with broad appeal, not just computers. Microsoft is looking ever more so like the digital equivalent of General Motors. Car enthusiasts lost interest in GM&rsquo;s cars long before regular people did; the same is happening with Windows.</p>
</blockquote>

<p>It might be hard to notice if you&#8217;re not watching from the techie vantage point, but the trickle-down effect of this nerd migration has been enormous&ndash;go into an Apple store on any weekend and you&#8217;ll probably have to push your way through a heterogenous crowd of browsing hipsters, grandparents, suburban moms, small children, etc just to get to the middle of the store.  Everyone seems to know that a Mac is the thing to buy, and that PCs are cheaper, but they&#8217;re cheaper for a reason.  </p>

<h3>Imagine if this happened with cars</h3>

<p>The <a href="http://www.youtube.com/watch?v=EIS6G-HvnkU" title="YouTube - Laptop Hunters $1000 - Lauren Gets an HP Pavilion">&#8220;Laptop/PC Hunter&#8221;</a> ad campaigns that Microsoft is so proud of make no effort to answer Apple&#8217;s contention that a Mac is a <strong>better</strong> computer&ndash;Microsoft seems satisfied merely to point out that it is possible to purchase computers for cheaper.  This is just stupid.  I like Gruber&#8217;s car analogy above.  So what if someone tried this same ad campaign with cars? What if you saw a commercial in which <span class="caps">GMC </span>mocked Honda because a Civic costs more than a Geo Tracker?  No one would make that commercial, because anyone who saw it would say &#8220;wait a minute&ndash;a Civic is a waaay better car than a Tracker.  Of course it costs more.&#8221;  </p>

<p>But to a lot of the people you see in these commercials &#8212; the people that Microsoft is actually targetting in a pretty savvy way &#8212; you&#8217;ll see that these are people who aren&#8217;t real comfortable with their ability to discern what&#8217;s what between computers.  They don&#8217;t know too much about how they work, and actually not that much about what you can do with them.  Computers make them feel uneasy.  But they are comfortable with shopping for a bargain.  They&#8217;ve made a religion about it, which is how there got to be things like Best Buy and Walmart in the first place.</p>

<p>And Microsoft is telling these people that there is equivalence between the Mac and the PC &#8212; that it&#8217;s OK to shop for this like you&#8217;d shop for a toilet brush and laugh at people who don&#8217;t.  It&#8217;s ludicrous.  But people have no other real basis for comparison, because if they think about it at all, they see Apple vs. PC as a tribal thing like Ford/Chevy.</p>

<p>But the reality is that people have settled for Windows machines for years without really knowing any better &#8212; no basis for comparison.  They thought that Windows was it and computers were Windows.</p>

<p>I mean if you see a commercial hollering that ShitSandwiches&trade; are 75% off, are you going to get excited?  No.  Because you were never in the market for a ShitSandwich&trade; in the first place, thank you very much.  Not even if they decide to call it <a href="http://www.theinquirer.net/inquirer/news/1495570/windows-mobile-windows-phone">Active ShitSandwich Live 2009&trade;</a>  But what if you don&#8217;t <strong>know</strong> it&#8217;s a ShitSandwich&trade;?</p>

<h3>Apple is cleaning up</h3>

<p>As Gruber points out, MS execs believe that the PC Hunter ads work because&#8230; they answered Apple somehow.  Well Gruber kicked off his post by <a href="http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/1248313624">referencing</a> an <span class="caps">NPD </span>report showing that <strong>Apple now owns 91% of the $1,000+ retail computer market</strong>.  Not a huge portion of the computer market by any means, but MS would do well to pay more attention to that number as an indicator.  </p>

<p>Windows 7 isn&#8217;t going to be awesome.  The Bing/Yahoo whatever isn&#8217;t going to do anything more than help out Google by keeping the US Justice Department off their back.  The Wii is going to keep kicking the <span class="caps">XBOX </span>down the street.  Exchange&#8217;s market share will get eroded by things like <a href="http://www.zimbra.com/">Zimbra</a> (even if perhaps not Zimbra itself) over time.  Office 2010 will be a laughing stock for its schizo attempt to mimic Google Docs and its bewildering interface (prediction: MS will fall on its face with something douchey for their web-based document sharing monstrosity inside the next Office).  And no one is going to care about Windows Mobile I mean Windows <em>Phone</em> with the iPhone 3GS, the Palm Pre, and new stuff from <span class="caps">RIM.</span></p>

<p>Long, slow decline indeed.  Bring it.</p>]]></content:encoded>
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		<title>Obligatory: Apple is doing a tablet!</title>
		<link>http://www.catapult-creative.com/2009/05/29/obligatory-apple-is-doing-a-tablet/</link>
		<comments>http://www.catapult-creative.com/2009/05/29/obligatory-apple-is-doing-a-tablet/#comments</comments>
		<pubDate>Fri, 29 May 2009 22:17:44 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[geek]]></category>

		<guid isPermaLink="false">http://www.catapult-creative.com/2009/05/29/obligatory-apple-is-doing-a-tablet/</guid>
		<description><![CDATA[Now that Arrington has weighed in, I&#8217;ll place myself in his rarified company by writing the obligatory blog post about why I think Apple is doing a tablet.

Because I am a loser, I have no access to Arrington&#8217;s clandestine sources, so I&#8217;ll content myself with doing a plebian version of trying to break down the [...]]]></description>
			<content:encoded><![CDATA[<p>Now that <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/05/21/AR2009052103190.html">Arrington has weighed in</a>, I&#8217;ll place myself in his rarified company by writing the obligatory blog post about why I think <a href="http://venturebeat.com/2009/03/09/apple-netbook-apple-tablet-both-neither/">Apple is doing a tablet</a>.</p>

<p>Because I am a loser, I have no access to Arrington&#8217;s clandestine sources, so I&#8217;ll content myself with doing a plebian version of trying to break down the reasons why it might make sense for Apple to do this.</p>

<h3>Why would they do this?</h3>

<p>People cry wolf on the Apple tablet thing almost every year:</p>


<ul>
<li><a href="http://crave.cnet.co.uk/laptops/0,39029450,49293967,00.htm">2007</a></li>
<li><a href="http://blogs.zdnet.com/Apple/?p=1786">2008</a></li>
</ul>



<p>Why would <a href="http://blogs.zdnet.com/Apple/?p=3738">2009</a> be any different?</p>

<p>Well for starters, netbook sales numbers are <a href="http://arstechnica.com/apple/news/2008/12/netbook-sales-surge-in-economic-downturn-wheres-apple.ars">getting pretty huge</a>. Apple hasn&#8217;t made a <a href="http://en.wikipedia.org/wiki/Netbook">netbook</a> yet, but why not?  Well one reason is that <a href="http://venturebeat.com/2009/04/22/apples-tim-cook-why-dont-we-make-netbooks-because-they-suck/">Tim Cook thinks that netbooks suck</a>.  But a better one is that Apple has to know it could just do something a hell of a lot cooler if they made a device with the functionality of a netbook but the form factor of a a giant iPhone.</p>

<p>Why do I think this?  Because Apple hasn&#8217;t entered the netbook market yet even though they have the expertise to own it. The iTunes Store is a juggernaut engine of adoption, and Apple&#8217;s also sitting on some badass <a href="http://mashable.com/2009/01/26/apple-multi-touch-patent/">multi-touch patents</a> that they&#8217;ve hardly begun to make use of yet, not to mention supply chain prowess that is the envy of the industry and the cash/demand to ensure they can get whatever they need from overseas suppliers.  I think they&#8217;re going to enter the netbook space in a major way, and that when they do, it will be a tablet.</p>

<h3>What would it look like?</h3>

<p>I&#8217;m thinking something like <a href="http://www.amazon.com/Kindle-Amazons-Original-Wireless-generation/dp/B000FI73MA">Amazon&#8217;s Kindle</a>, but with the capabilities of an iPhone, and most of the look &#8212; big, flat <em>tabula rasa</em> touch screen.  The size would be really important, because you would want this thing to be able to be a book or a control panel for your home media center, but also have a netbook-like capability set.</p>

<p>It&#8217;d probably have to have a better version of OS X on it than the iPhone does &#8212; more bells and whistles.  This could be why <a href="http://www.appleinsider.com/article.php?id=11253">OS X Snow Leopard has support for 3G</a>.  (I don&#8217;t think that the Air sells enough to <a href="http://theappleblog.com/2009/05/29/a-new-3g-macbook-air-on-the-horizon/">be the reason</a>.  If that&#8217;s why, then they&#8217;re going to <em>severely</em> lower the price of that badboy).</p>

<h3>What it would do</h3>

<p>In general, I&#8217;m envisioning an on-the-go &#8220;instead of the laptop&#8221; option for when you&#8217;re travelling light but the iPhone isn&#8217;t enough.  Here&#8217;s a list of the potential use cases that get me excited:</p>


<ul>
<li>Touch-screen notebook/sketchpad/eisel (a bigger space for <a href="http://brushesapp.com/">Brushes</a>!)</li>
<li>E-media reader a la the Kindle</li>
<li>Home media remote control</li>
<li>iPod with awesome capacity</li>
<li>iPhone with magnetically-attached, Ive-designed earpiece (we can dream, right?)</li>
</ul>



<h3><span class="caps">OMG</span>! When can I have it?</h3>

<p>Supposedly this fall, but who knows?  The intensity of the buzz has been building for awhile.  Most people think that an announcement would come at <a href="http://developer.apple.com/WWDC/"><span class="caps">WWDC</span></a> next month.  Let&#8217;s hope so &#8212; I&#8217;d <em>definitely</em> be first in line for this one.</p>]]></content:encoded>
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		<title>iPhone 3G &#8211; first week</title>
		<link>http://www.catapult-creative.com/2008/08/10/iphone-3g-first-week/</link>
		<comments>http://www.catapult-creative.com/2008/08/10/iphone-3g-first-week/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 18:32:00 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">tag:www.catapult-creative.com,2008-08-10:70</guid>
		<description><![CDATA[I got my iPhone 3g one week ago, and so I thought I&#8217;d blog a bit about my experience so far.

3G
I&#8217;m not sure if it&#8217;s just where I live, but the 3G service has been unexceptional so far.  Or maybe I should just go ahead and call it &#8220;lousy.&#8221;  I&#8217;m almost always auto-switched [...]]]></description>
			<content:encoded><![CDATA[<p>I got my iPhone 3g one week ago, and so I thought I&#8217;d blog a bit about my experience so far.</p>

<h4>3G</h4>
<p>I&#8217;m not sure if it&#8217;s just where I live, but the 3G service has been unexceptional so far.  Or maybe I should just go ahead and call it &#8220;lousy.&#8221;  I&#8217;m almost always auto-switched to the Edge band by the device itself when I&#8217;m at home, simply because I&#8217;m getting no bars of 3G.  I had thought that <span class="caps">AT&amp;T </span>had blanketed our nation&#8217;s capitol w/ helpful 3G service, but it appears not to be the case in my neck of the woods.

Unfortunately, my office is also in a place with no decent coverage.  Annapolis, MD isn&#8217;t on <span class="caps">AT&amp;T&#8217;</span>s list of cities covered in Maryland, but it gets some residual 3G I guess from being close to Baltimore and <span class="caps">DC.</span></p>

<h4><span class="caps">GPS</span></h4>
<p>This has been seriously cool for the most part, although it seems to work best with the 3G turned on, which I frequently don&#8217;t have &#8212; either for battery life or service reasons.  I can see why it&#8217;s not &#8220;turn-by-turn&#8221; ready, but if you have a destination/route mapped out and you&#8217;re just trying to follow it, this works pretty well.  It&#8217;s generally been just a few seconds behind my actual location.</p>

<h4>Bigger Capacity</h4>
<p>I bought the 16GB, and after my year of having the 4GB model, this extra capacity is sort of boggling my mind.  I need to start adding some videos just to fill it out.</p>

<h4>Case</h4>
<p>I sort of feel like I liked the heavier metal version of the phone a little bit better, but the curved case is going a long way toward making me a believer in the new form factor.

It does seem a bit more cheaply made though &#8212; I suppose that&#8217;s only natural when you drop the price point and ramp production up enough to have <a href="http://www.techcrunch.com/2008/08/04/foxconn-building-800000-iphones-a-week/" title="Foxconn Building 800,000 iPhones A Week">40 million</a> before the end of the year.  I can see tiny inconsistencies in the way the light comes off the metal on the edges.  I&#8217;m thinking of it as sort of a &#8220;brush blemish.&#8221;</p>

<h4>App Store</h4>
<p>Nothing out of here has really blown my mind yet, but I appreciate all the stuff that I&#8217;ve used so far.  <a href="http://www.omnigroup.com/applications/omnifocus/" title="The Omni Group - OmniFocus">OmniFocus</a> for the iPhone has been pretty disappointing on both this device and the old one, but they&#8217;re still working on it, so I&#8217;m going to give it some time before I start really dissing the experience.</p>

<p>I&#8217;m a fan so far of:</p>
<ul>
  <li>New York Times reader</li>
  <li><a href="http://www.demiforce.com/games.html" title="Demiforce :: Games">Trism</a></li>
  <li>Break</li>
  <li>Twitterific</li>
  <li>Bank of America Mobile Banking</li>
</ul>

<p>Jury&#8217;s out on:</p>
<ul>
  <li><a href="http://www.where.com/jin/welcome.jin" title="WHERE &amp;raquo; Widgets, meet GPS. WHERE GPS Widgets.">Where</a> (especially the <a href="http://www.where.com/buddybeacon/" title="">Buddy Beacon</a> thing)</li>
  <li><a href="http://www.urbanspoon.com/blog/27/Urbanspoon-on-the-iPhone.html" title="Urbanspoon Blog | Urbanspoon on the iPhone">UrbanSpoon</a></li>
  <li><span class="caps">GPST</span>wit (bad interface)</li>
</ul>

<p>Apple needs to get hip to the fact that the AppStore is something that people need to like and trust.  Pulling apps from the store with no explanation isn&#8217;t going to endear you to iPhone users, nor is the inclusion of a &#8220;<a href="http://www.informationweek.com/news/personal_tech/iphone/showArticle.jhtml?articleID=210000467" title="No Answers From Apple On iPhone 'Kill Switch' -- Apple -- InformationWeek">kill switch</a>.&#8221;  The more people use the store, the more they&#8217;re going to expect that Apple act like the the benevolent, permissive distribution mechanism that Jobs&#8217; promised at <span class="caps">WWDC</span> 2008.</p>

<h4>Hacking/Jailbraking/Pwnage</h4>
<p>I decided to wait on implementing the <a href="http://wikee.iphwn.org/news:pwnage20announcement" title="news:pwnage20announcement    [iPhone Dev Team]">Pwnage tool</a> for a little while.  Until AppInstaller is ready for the 2.01 firmware, what you&#8217;ve mostly got available is a bunch of developer tools that I really don&#8217;t care about right now.</p>

<h4>Summary</h4>
<p>I like the thing a lot.  I had been thinking that it wasn&#8217;t as cool as the last one, btu then I realized that the novelty factor w/ the first gen release simply wasn&#8217;t going to be topped; no subsequent iPhone experience was ever going to live up to the thrill of having/using one for the very first time.  It was unfair to expect that level of cool from what was for me, basically an upgrade.</p>]]></content:encoded>
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